Chris Forde, Program Director for Marketing and Communications with the Illinois Eastern Community College District traveled to Wayne County on Wednesday, September 2nd. to meet with the CEO class to discuss branding. Chris shared with students the importance of establishing branding guidelines for their business. He also emphasized how paying attention to the small things as part of an organization's brand and culture can set you apart in a competitive market. He asked students to consider not just logos and colors, but specific fonts and they should be carried over into every medium students utilize to promote their products and themselves. He cautioned students to consider carefully the overuse of AI, to pay attention to the smallest of details and consistency will earn market share.

Thank you Chris for sharing your expertise as students begin this important journey in entrepreneurship!