Zane Kelly

About Me

A senior at Wayne City High School, Zane has been a member of the school's FFA program for four years. In addition to his participation in FFA, he is an avid bass fisherman, having won several tournaments in the area with a personal best of an eight-pound catch. On the advice of a friend in another county's CEO program, he decided to apply for acceptance into the Wayne County CEO class where he hoped to gain more information on starting his own business. He looks forward to taking his ardor for fishing and creating a product for all bass-fishing enthusiasts through his individual business, Brush Creek Lure Company.  Zane attributes business knowledge to the first few weeks of CEO class, presentations, and business visits as well as collaboration with his fellow entrepreneurs in preparation for their group business event. He states that he has learned invaluable information about other businesses as well as about procedures to succeed at his own. 

About My Business

Zane's love for fishing and for tournament competition led him to establish his business idea by the third week of CEO class. Through his individual business, Brush Creek Lure Company,  Zane will provide a more personal approach in the lure market by creating, by hand, and offering plastic bass-fishing lures in a variety of colors for his customers.

You can view Zane's trade show presentation by going to and searching for Wayne County CEO trade show. Please subscribe!






DISC Characteristics

  • • Can be very modest in dealing with others. • May be hesitant to share his opinion with others if the topic is divisive or hotly contested. • Thinks it is important to have some time to evaluate options before acting. • Likes to think things through before acting. • Sometimes demands too much of himself.
  • • Can be extremely persuasive. • Tends to not be very organized or attentive to details at all. • At times, desire to express opinions and interact with others may come across as self-promoting by the quieter people he knows. • Generally speaking, people find him warm, open, and excellent at interacting with others.
  • • May be slow to accept changes or let go of the old ways of doing things. • Is a very good team player. • Is very patient. • Strongly prefers a workplace with a sincere, personal, and agreeable environment with little hostility. • Blends well with others and gets along with a wide variety of people.
  • • Can easily work independently when it comes to completing tasks and assignments. • Likes taking his own way to the results. • While he appreciates a need for procedures and protocol, he also understands they must be practical and directly support results. • Prefers to act as his "own person" rather than follow the norm. • Is practical and realistic. • To him, rules are guidelines, not concrete.